38
grey thread
Skip itPrices mostly outside the sweet spot ($4.84–$14.48) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,974.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.88avg listing price — sweet spot $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 43K searches
Price range
Bad$4.84–$14.48cheapest to priciest tracked listing — scored on the share inside $15–$100