41
grey felt
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Review moat
Great393.79avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.00avg listing price — sweet spot $15–$100
Price range
Bad$4.19–$17.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 35K searches