44
green felt
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good794.8avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.07avg listing price — sweet spot $15–$100
Market size
Okay$157K$157K/yr · 190K searches
Price range
Bad$3.95–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.0%90-day search growth — must beat 0% to launch