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grapefruit essential oil
Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 64% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,043.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Okay$225K$225K/yr · 160K searches
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Price range
Okay$6.14–$20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse