45
granny square card deck
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Price range
Great$12.88–$27.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good671avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$194K$194K/yr · 143K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier