55
gouache paint
Worth a lookShows a sweet-spot price point ($31.82 avg), but soft demand (-3.9% this quarter) keeps it on the watch list.
Avg price
Incredible$31.82avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$7.98–$72.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$998K$998K/yr · 1.2M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,725.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality