48
gold tape
Skip itSoft demand (-7.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.00–$31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,373.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$184K$184K/yr · 293K searches
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch