52
gold safety pin
Worth a lookShows searches that convert (12.6% search→purchase), but prices mostly outside the sweet spot ($3.72–$9.96) keeps it on the watch list.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+55.4%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,499.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 93K searches
Avg price
Bad$6.14avg listing price — sweet spot $15–$100
Price range
Bad$3.72–$9.96cheapest to priciest tracked listing — scored on the share inside $15–$100