52
gold paper
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (+2.5% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good793.66avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Okay$4.88–$23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$179K$179K/yr · 274K searches
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch