36
gold glitter
Skip itPrices mostly outside the sweet spot ($3.05–$12.52) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,058.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 172K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.59avg listing price — sweet spot $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Price range
Bad$3.05–$12.52cheapest to priciest tracked listing — scored on the share inside $15–$100