52
glow in the dark yarn
Worth a lookShows a thin review moat (293 avg reviews), but soft demand (-12.5% this quarter) keeps it on the watch list.
Review moat
Great293.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Price range
Good$4.65–$38.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$88K$88K/yr · 162K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch