49
glow in the dark powder
Skip itSoft demand (-1.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Price range
Good$6.33–$30.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,182.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$131K$131K/yr · 250K searches
Growth
Bad-1.6%90-day search growth — must beat 0% to launch