55
glitter tape
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but prices mostly outside the sweet spot ($4.00–$16.37) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good526.81avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Market size
Bad$60K$60K/yr · 104K searches
Price range
Bad$4.00–$16.37cheapest to priciest tracked listing — scored on the share inside $15–$100