64
glitter glue
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Market size
Great$874K$874K/yr · 724K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Price range
Good$5.92–$32.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,980.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.5%90-day search growth — must beat 0% to launch