45
giant googly eyes
Skip itA small market ($97K/yr) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good997.69avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.16–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 170K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.75avg listing price — sweet spot $15–$100