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gesso for oil painting
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Price range
Good$9.27–$26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,605.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 25K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand