47
gel medium
Skip itSoft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$8.80–$34.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 84K searches
Review moat
Bad4,565.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch