44
fun markers
Skip itSoft demand (-25.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.83–$24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.25avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,187.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 112K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch