50
folding scissors
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($5.00–$10.89) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,345.77avg incumbent reviews — the moat a new listing must climb
Market size
Good$284K$284K/yr · 485K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.67avg listing price — sweet spot $15–$100
Price range
Bad$5.00–$10.89cheapest to priciest tracked listing — scored on the share inside $15–$100