53
foam wreath
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-15.8% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great204.2avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Great$6.96–$42.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 206K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch