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foam snowflakes
Skip itSoft demand (-80.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great106.06avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$10.14avg listing price — sweet spot $15–$100
Price range
Bad$4.82–$17.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$24K$24K/yr · 34K searches
Growth
Bad-80.5%90-day search growth — must beat 0% to launch