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foam sheets
Skip itSoft demand (-6.0% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,116.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$195K$195K/yr · 435K searches
Avg price
Okay$9.68avg listing price — sweet spot $15–$100
Price range
Okay$4.81–$18.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch