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foam shapes
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Great416.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.75–$20.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 85K searches