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50

foam picture frames

Worth a look

Shows a thin review moat (228 avg reviews), but a small market ($30K/yr) keeps it on the watch list.

Market size 8Growth 83Conversion 65Competition 15Returns 68Price range 47Avg price 64Brand share 38Review moat 89Quality gap 72

Review moat

Great227.73

avg incumbent reviews — the moat a new listing must climb

Growth

Great+78.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.68

avg listing price — sweet spot $15–$100

Price range

Okay$6.29–$22.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$30K

$30K/yr · 38K searches

Reviews