45
foam hearts
Skip itSoft demand (-88.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great166.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Okay$3.77–$21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 118K searches
Growth
Bad-88.8%90-day search growth — must beat 0% to launch