60
flower frog
Worth a lookShows a thin review moat (169 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great169.24avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Price range
Good$5.40–$38.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$330K$330K/yr · 542K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale