54
floral wire
Worth a lookShows searches that convert (10.5% search→purchase), but prices mostly outside the sweet spot ($4.94–$11.45) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good937.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$563K$563K/yr · 732K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.31avg listing price — sweet spot $15–$100
Price range
Bad$4.94–$11.45cheapest to priciest tracked listing — scored on the share inside $15–$100