57
floral pins
Worth a lookShows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great367.44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.71–$35.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.21avg listing price — sweet spot $15–$100
Market size
Bad$85K$85K/yr · 90K searches