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floral foam
Launch itA $2.4M/yr market growing +39.9% this quarter with returns at 3.3% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 2.6M searches
Price range
Great$5.79–$55.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Review moat
Good930.76avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 6% kills the launch gate