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flip book
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.19avg listing price — sweet spot $15–$100
Price range
Great$8.31–$39.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good556.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 151K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch