57
flannel fabric by the yard
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Price range
Great$4.95–$63.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Review moat
Good628.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 1.5M searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand