57
fish measuring tape
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+88.7%90-day search growth — must beat 0% to launch
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$3.82–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Review moat
Bad5,149.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 97K searches