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fireproof insulation
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.68avg listing price — sweet spot $15–$100
Price range
Great$9.91–$108.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great365.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$293K$293K/yr · 179K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-36.5%90-day search growth — must beat 0% to launch