Skip to content
44

felt scissors

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 22Conversion 85Competition 57Returns 97Price range 72Avg price 65Brand share 16Review moat 26Quality gap 23

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.91–$38.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.85

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,946.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 50K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Trend