49
felt roll
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Review moat
Good697.27avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Price range
Good$6.93–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 151K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch