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felt hearts
Skip itSoft demand (-90.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great252.72avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.09–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Market size
Bad$23K$23K/yr · 108K searches
Growth
Bad-90.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier