50
felt flowers
Worth a lookShows a thin review moat (126 avg reviews), but a small market ($51K/yr) keeps it on the watch list.
Review moat
Great125.65avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$2.38–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 119K searches