34
felt balls
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Review moat
Great446.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.70–$19.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 149K searches