56
feathers
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$623K$623K/yr · 1.4M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good966.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.52–$32.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand