39
fasteners
Skip itPrices mostly outside the sweet spot ($2.08–$8.88) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good705.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 358K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.92avg listing price — sweet spot $15–$100
Price range
Bad$2.08–$8.88cheapest to priciest tracked listing — scored on the share inside $15–$100