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fall washi tape
Worth a lookShows low returns (1.2%), but a small market ($9K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great416.19avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.9%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.35–$19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Market size
Bad$9K$9K/yr · 34K searches