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50

fall fabric

Worth a look

Shows a sweet-spot price point ($23.20 avg), but a small market ($38K/yr) keeps it on the watch list.

Market size 10Growth 61Conversion 25Competition 39Returns 59Price range 95Avg price 95Brand share 49Review moat 64Quality gap 73

Avg price

Incredible$23.20

avg listing price — sweet spot $15–$100

Price range

Incredible$16.02–$51.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good959.75

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.5%

90-day search growth — must beat 0% to launch

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$38K

$38K/yr · 84K searches

Search terms