50
fake dirt
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.27–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Review moat
Okay1,530.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 83K searches
Signals No Dominant Brand