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face paint
Launch itA $4.7M/yr market growing +78.2% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$4.7M$4.7M/yr · 5.2M searches
Growth
Great+78.2%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.65–$28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,918.73avg incumbent reviews — the moat a new listing must climb