57
eyeballs
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good$4.77–$39.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,360.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 442K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand