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exacto knife
Worth a lookShows searches that convert (14.8% search→purchase), but soft demand (-7.5% this quarter) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.9M searches
Price range
Good$4.38–$29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,537.65avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch