51
exacto knife set
Worth a lookShows low returns (0.6%), but soft demand (-18.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Good$666K$666K/yr · 413K searches
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$4.47–$30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,036.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.7%90-day search growth — must beat 0% to launch