45
eva foam
Skip itWeak search conversion (1.9%) — this niche doesn't clear our bar today.
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Price range
Great$6.41–$49.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$290K$290K/yr · 863K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,709avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale