45
ephemera
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$3.56–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.32avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,357.98avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 280K searches
Signals No Dominant Brand