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emulsifying wax
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Price range
Great$9.75–$56.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$309K$309K/yr · 120K searches
Review moat
Okay1,734.21avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand